The name itself, Facebook Ads automation, refers to using various tools and strategies to ease and optimize your advertising campaigns, which means that you are decreasing manual intervention and increasing performance. This could range from automated bidding strategies such as Cost Per Acquisition (CPA) bidding, where Facebook can is free to adjust their bids automatically in order to get the desired cost per acquisition, to rules-based automation to pause ads that are underperforming or scale ads that are performing well according to pre-established criteria. Ultimately, effective Facebook Ads Automation will gather more efficiency, enhanced ROI, and overall a more data-driven methodology toward advertising.